Josh, what’s the story behind your number 1 photo?

The question of whether there’s a photograph I’ve taken that I’d class as my favourite is one that I’ve never really considered. Different photographs serve different purposes… they can be snapshots, serving merely to act as a memory jogger for a moment in time and be lacking technically, or they can be the culmination of a lot of work with a team in order to get that shot. I’ve got a lot of both, and a lot of shots that I love for those different reasons.

The picture I’ve chosen is a bit of a combination of those things, and it’s of a model, Amber Witcomb, in Lake Buttermere. It was from a main fashion shoot for Harper’s Bazaar, and I’d thought about the concept and the story for the best part of a year before finally getting up to the Lake District one cold and wet November a few years ago. Amber and I had spoken a few times before the shoot about how we’d do the shots in the ice cold water, which I think was around 4 or 5 degrees. We agreed that whether I’d got the shot or not, she’d be in the water for a maximum of 3 minutes. It was a massive team effort to get these pictures, and there are so many technical challenges when working in water, let alone when it’s miserable winter weather, so there’s about 12 people and a lot of equipment and gear just out of shot to the left… mainly thermos flasks of tea, hot water bottles, towels and dry robes to warm us up afterwards!

The stopwatch was started and Amber bravely waded in. At that point it’s just me and her, and the resulting picture captures a moment of joy and that feeling of exhilaration you get from being in super cold water. Now I think I can speak for Amber here, but it was also just so much fun.

We were properly laughing at the ridiculousness of it all and I loved every one of those 180 seconds! On one hand the picture is the culmination of a lot of work over months, but really the reason it’s my favourite is that it feels like a super special, and quite spontaneous, moment and reminds me of everything that went with that trip. 

Technically there were way better photographs from that shoot, and a lot of them are fully underwater. In this picture Amber is totally out of focus, but for me The Moment wins out over technical deficiencies. Always.

Josh Shinner is a London-based photographer and director whose work is defined by a deep, personal connection with his subjects. Specialising in portraiture, fashion, and lifestyle photography, Josh captures moments that resonate with warmth and authenticity.

From photographing celebrated actors for Harper’s Bazaar and capturing family portraits of TRH The Prince & Princess of Wales to shooting advertising campaigns for brands such as Paul Smith, Josh’s work is always grounded in trust and empathy.

His artistic practice extends beyond the camera, with personal projects that incorporate collage and handwritten elements. Currently, Josh is producing a hand-collaged portrait series shot with a 1957 Bolex cine-camera. Two prints from this collection have recently been acquired by the National Portrait Gallery, ahead of a planned exhibition in 2025.

Josh Shinner